Genus Capital Management rebrands with ISI

Thank you for the gift (of the framed primary brand message… Synchronizing Disciplines, Driving Results)—even if I say so myself… is quite inspirational and something we can get behind - Robin Larsen, Marketing Manager

The Genus’ identity was inspired by: the primary brand message “Synchronizing Disciplines, Driving Results”, the secondary brand messages: Wealth Management - Preserving, Managing, Growing. Genus is a capital management firm where the group plans, organizes and oversees complex investment strategies for their clients by “Collecting and Analyzing Financial Intelligence and in-turn Driving Results.”

The upper and lowercase sans serf typeface was selected to communicate an authoritative and statesman-like presence. The “U” letter was inverted to replace the capital “N” thus communicating a synchronized perspective on the financial investment industry. Adaptability is the cornerstone to the brand personality of all “Hall of Fame Athletes”.

The square shapes and arrows represent the in-depth systems and primary focus of the Genus end-to-end asset management system. The overlapping squares convey “windows of opportunity”, “shield” or “data” and “positive growth symbols”. Genus is the financial “Hub of Activity” and is a leader with the Top 5% Investors in Canada.

Read “The Story of Our Brand” at Genus >