“Love not what you are, but what you may become.”

Read our latest Tools post, Intranet - Streamlining business development.

Thank you for the gift (of the framed primary brand message… Synchronizing Disciplines, Driving Results)—even if I say so myself… is quite inspirational and something we can get behind - Robin Larsen, Marketing Manager

The Genus’ identity was inspired by: the primary brand message “Synchronizing Disciplines, Driving Results”, the secondary brand messages: Wealth Management - Preserving, Managing, Growing. Genus is a capital management firm where the group plans, organizes and oversees complex investment strategies for their clients by “Collecting and Analyzing Financial Intelligence and in-turn Driving Results.”

The upper and lowercase sans serf typeface was selected to communicate an authoritative and statesman-like presence. The “U” letter was inverted to replace the capital “N” thus communicating a synchronized perspective on the financial investment industry. Adaptability is the cornerstone to the brand personality of all “Hall of Fame Athletes”.

The square shapes and arrows represent the in-depth systems and primary focus of the Genus end-to-end asset management system.  The overlapping squares convey “windows of opportunity”, “shield” or “data” and “positive growth symbols”. Genus is the financial “Hub of Activity” and is a leader with the Top 5% Investors in Canada.

Read “The Story of Our Brand” at Genus >

We approached ISI with the mission to unify and streamline operations by re-branding our new and expanding WesternOne group with a memorable brand full of impact, style and consistency. ISI delivered,” says Steve Taylor, President of Marketing. The slogan we created in collaboration with Ideographic Strategies ‘Bringing It All Together. Service… It’s What We Do’ summarizes our relationship with ISI. The results are in and the response from the media, customers and industry continues to be fantastic!

Season Greetings to you all… Each year we, at ISI, select a concept which we believe best reflects our focus on the upcoming year… The Year of the Pig - 4704.

“The things that we share in our world are far more valuable than those, which divide us” — Donald Williams

We hope you value and share your vacation with a renewed… Perspective. Respectfully, Garrett Chong and Associates

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Agency Helping Firms With Ideas
A local agency is helping its clients take advantage of the 2010 windfall - even if they can’t actually use those numbers.

“What we’re trying to do is go around all these restrictions,” Garrett Chong, creative director of Vancouver’s Ideographic, told 24 hours yesterday. “You can’t use 2010, you can’t use Olympics. But rather than trying to fight the 2010 beast, we try to go be more inventive and go around the parameters of Olympic speak.

Mr. Chong said he understands the need to protect its brands.

“They’re afraid it’ll get watered down. They want to keep the brands strong - as they should.”

Irwin Loy, 24 hours

Young Siriporn lives with relatives in a rural area of Thailand.  Both her parents died some time ago. Her relatives have a family of their own and the extra care of this girl is difficult for them. Our support is an important and continuing part of the assistance given to help this girl and her caring relatives attain self-reliance for this is the development in which World Vision and in a small part, Ideographic Strategies Inc are involved.

“The demand to give is greater than ever” says Louise-Anouk Ouellet Principal of ISI “We need to share our understanding, compassion and good fortune with all the children of the world… the time is now, please join us and other sponsors to help build future generations together.”

We encourage you all to get involved and sponsor a child with any charity. For you interest and consideration; here is the World Vision hyperlink: World Vision

Respectfully,
Louise-Anouk Ouellet & Co.

Each year we select a word and image, which best represents our studio’s yearly focus and quest for concrete answers to hatred and intolerance.

The five-year series was as follows:
- 2001 after 9/11 the word was Minutes as in A New York Minute… Everything can Change.
- 2002 - Truth as in Seek the Truth was a statue of a man and a Pegasus in flight
- 2003 - Discovery as in the Journey of Discovery was a wrought iron gate
- 2004 -  Believe as in Share the Belief was a child looking to the heavens for strength.

Finally; we concluded the series in 2005 with the word Kinship as in Sharing Kinship with Nature. The image depicts a child’s hand offering nutrition to a wild bird. In some ways, this simply glimpse of kinship with nature represents a restored balance in our faith and future.

We are pleased with the overwhelming response from this series.
If you would like the movie sent to you or forwarded to a friend; please contact us.

Respectfully;
Garrett Chong & Co

“We have very much enjoyed this journey of refreshing the brand so far.”
Michael Louie - Partner
D+H Group LLP

Firms can show off their concepts, values and personality in a direct and concise manner. Good blogging has the added benefit of increasing the number of hits to a site, stimulating repeat visits, generating buzz and enhancing pass-along or referral marketing. Blogs can also be set up so that customers can provide feedback or testimonials to the company that are accessible to all visitors, giving a firm and it’s website an element of openness, honesty and integrity by allowing the public to make contributions that will be seen by the public.

A corporate blog is a sound eMarketing strategy for firms who want to stand out from competitors and allow potential clients to get a true sense of who they are and what they are about. Blogs will continue to increase in value to the client who is shopping for marketing services online and has to weed through a vast array of companies to find the ideal solution for them.