ISI News

July, 2010

B2B Canadian Companies Going Global - Action Plan

Many businesses today have to embrace the idea of expanding internationally in order to take advantage of lucrative foreign markets. There are many benefits to going global including increasing of ROI, increasing of value to all stakeholders, a more widespread brand recognition, and reduced dependence on local and existing markets. Especially preparing for a "double-dip recession", businesses must have a viable action plan to ensure success in expanding its services or products across borders, oceans and networks... - Read More

Going Global - Step One - Search Engine Optimization Strategies

B2B Canadian Companies Going Global - Action Plan Search Engine Optimization is a widely overlooked website strategy for many companies, groups and individuals. Attracting potential customers, recruits, and news media to your website and ensuring that, once there, they will find the content engaging and relevant, is a crucial strategy for ongoing success... - Read More

Going Global - Step Two - Press Releasing and Public Relations

Businesses must take steps to build credibility, especially when targeting foreign markets. A proven technique is press releasing... - Read More

Going Global - Step Three - Trade Publication and Online Advertising

Written communication is a core part of reaching international audiences as it can easily travel across distances. Advertising in trade publications and relevant websites can further establish credibility and expertise for the company... - Read More

Going Global - Step Four - Tracking Lead Sources

Along with SEO strategies, search engine tracking such as Google Analytics can provide insights into the demands of global markets. A high number of visits from a country or territory may mean potential leads in a foreign market. With this information, a company can work on a content strategy that targets the potential client(s)... - Read More

Going Global - Step Five - Media Integration

With the current digital environment, there are many means for a company to build relationships with its target audiences. A very popular choice is social networking. However, there are steps in implementing social networks... - Read More

July, 2010

D+H Group and ISI run for BC Charities at Scotiabank 1/2 Marathon

D+H Group Partner Michael Louie and ISI Principal, Garrett Chong teamed up to raise funds for BC Children’s Hospital and the Food Bank... - Read More

March, 2009

Branding - Return on Investment

1. Top-of-Mind–The ultimate ROI experienced by a brand is the security of being in the top-of-mind position. When the target audience considers the brands, the first to evoke a sense of trust and familiarity tends to be the first choice. Potential customers are prone to gravitate towards the familiar. An unknown brand is often overlooked.

2. Trust – People of creatures of habit. A trusted brand name is a critical component for all businesses. A trusted brand name ensures confidence and consideration. A nonentity does neither.

3. Cross-Selling Opportunities – Under its guidance, a company has the potential to expand its offerings, thereby enhancing the reliability of the new product or service. There can, however, be pitfalls associated with extensions. - Read More

March, 2009

Marketing Principles in the New Economy

Your potential clients aren’t listening to you We must communicate and motivate your clients. They are very busy thinking about anything but your message. - Read More

March, 2009

North Island College - International Video Brand

"The presentation went really well... we received a really positive response from students, staff and faculty... Overall, I think we exposed it to a lot of people..." — Beth - Read More

March, 2009

Social Networking - W5

WHAT IS SOCIAL NETWORKING? - Social Networking affords an opportunity to internet users of specific interests to connect with like-minded individuals, organizations or governments with the ultimate goal of developing friendships and business relationships. - It is the desire to connect with other people, firms or institutions with similar interests. - Read More

January, 2009

ISI’s Martial Artist Medal in World Kung-Fu Championship

ISI's Martial Artist Logo medals in China’s third annual World WUSHU Championships - Read More

September, 2007

Go Target Direct

eContacts is an effective eStrategy that allows you to create effective, targeted and branded emails to initiate potential two-way communication between you and your audience. - Read More

November, 2006

ISI Sponsors a Silver Medallist

Local martial artists, Luca Ouellet-Chong and Nick Antoniuk, were honoured to win silver medals at the 2nd Annual World Wushu Championships in Zhengzhou City, Henan Province of China, on October 18, 2006. The martial artists study under Master Andrew Yen, a 7th Degree black belt in Chow Gar Kung-Fu. The youth's age category was broad in range with the youngest competitor at 13 and the eldest at 24 years old. - Read More

June, 2006

Employee Retention and Recruitment Strategies

We are in the middle of a branding renaissance where the strategies and tactics of the past no longer guarantee your company’s future. Success will favour organizations and businesses that integrate innovation and creativity into their corporate culture, their products and services, and how they connect with their employees and new recruits. - Read More

May, 2006

Interactive Video Brochures

Interactive Video Brochures (IVB) are quickly emerging as an essential adjunct to traditional sales and marketing programs. Why? - Read More

April, 2006

Shawnigan Lake’s Unique Brand Experience

Ideographic Strategies Inc. was honoured to build an unique design for the Shawnigan Lake First Nations Bursary Program. By continuing the visual communications of Rande Cook's logo along side Clarence Martin's inspiring quote, ISI delivered a memorable brand experience. - Read More

April, 2006

D+H Rebrands with ISI

ISI was honoured to be the creative marketing agency selected by D+H Group LLP Chartered Accountants for their recent rebranding program. The key objectives for D+H online brand strategy were to develop and promote the company strategic marketing and communications plan, brand road map, and core values. - Read More

April, 2006

Tradeshow Strategies

In an increasingly digital age, there is still no match for the persuasive power created by a personal connection for generating and maintaining business relations. Tradeshows and exhibitions provide an unparalleled opportunity for customers and prospects to meet face-to-face, to communicate innovative concepts, and to find solutions. Tradeshows are a one-stop shop to scrutinize the competition, to network, to generate publicity, and most importantly, to make a connection with your next big client. - Read More

January, 2006

Asian and International Marketing

Ideographic Strategies Inc. is pleased to announce the expansion of it’s Asian and multicultural marketing services. ISI has developed marketing campaigns designed to connect specifically with the multicultural population in Vancouver. "Select companies are overlooking the market buying power of the Asian population in Vancouver," says the creative director and principal of ISI, Garrett Chong. There is an unlimited opportunity for companies to gain market share by customizing their marketing message to reach this target market. - Read More

January, 2006

International Marketing Success Story

ISI and Coquitlam School District 43 - International Education (SD43-IE) have aligned to rebrand the district's division. Steps of Phase One included developing a strategic branding program and tradeshow materials for several upcoming global events. - Read More

December, 2005

Maximize Profits with Permission Based Marketing

Maximize the ROI on your marketing campaigns through diversifying your marketing touch-points and exploring new media communications channels. - Read More

August, 2005

Wesbridge Branding Announcement

ISI maximizes the effectiveness of Wesbridge Steelworks' marketing operations through it's new strategy-driven website. See the full article to find out more. - Read More

11am is the Best Hour for Email Open Rates

Find out the most frequent times that contacts check their email and maximize the open rates for your email marketing campaigns. - Read More

May, 2005

Top 2005 Graphic Design Firms in Vancouver

Ideographic feels honoured to be recognized by the publication, Business In Vancouver, as one of the top graphic design agencies in British Columbia. - Read More