ISI News
July, 2010

Going Global - Step Three - Trade Publication and Online Advertising

B2B Canadian Companies Going Global - Action Plan

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Written communication is a core part of reaching international audiences as it can easily travel across distances.

Advertising in trade publications and relevant websites can further establish credibility and expertise for the company.

The right content placed in the right channel can solicit immediate response from clients. 

Benefits of Trade Publications:

  • Specialized; detailed information that pertain to the industry
  • First resource for people who work within the industry
  • Tangible; target audience can refer back to the information easily or share it with other people

Benefits of Website Advertisements:

  • Accessible anywhere an Internet connection is available
  • Accessible to a wide audience
  • Direct link to company website

Next >
Step Four: Internet Tracking Lead Sources

As featured on eZine Articles and Article Cat >

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Ideographic has been instrumental in the development of our communications material, creating a distinct and unified brand that carries across to each of the three SES divisions...

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Vancouver Career College - The Eminata Group