Going Global - Step Two - Press Releasing and Public Relations

B2B Canadian Companies Going Global - Action Plan

Businesses must take steps to build credibility, especially when targeting foreign markets.

A proven technique is press releasing. A press release, when published, not only draws in positive attention but also uses the media as a vehicle to establish additional credibility.

Tips to Press Releasing:

Include an eye-catching headline
Clearly state the purpose of the release
Keep copy free of industry jargon
Outline all positive facts but avoid a selling tone
Write the release as close to an article as possible to increase the chance of it being published
Provide a link to the company website or other resources so journalists can look for additional information as needed
Provide more than one person’s contact information because journalists often need to speak with someone immediately

ISI has written numerous press releases for Baljit Gill and her companies, KLC Group, Kitwanga Energy Solutions, Kitwanga Lumber Company), to announce that she had received the RBC Women Canadian Entrepreneur Award and various other achievements. The press releases provide background information on Baljit and her companies based on facts. They were published on Sify Finance, the finance page of the Indian search engine, Terrace Standard, a local BC newspaper, as well as on a number of social networks including Facebook and MySpace.

Ms. Gill was the recipient of the HKMB HUB International Impact Award

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Step Three: Trade Publication and Online Advertising

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A Division of Ideographic Strategies Inc. / ISI Branding