ISI Tools

ROI with Website Branding… Website Launch Announcement

Launching a website is an exciting and memorable experience designed to take your company to greater heights and to new perspectives. However, before you embark on your journey of discovery... many critical steps are required to maximize your return on investment. Planning, goal setting, search engine optimization, content strategy and overall maintenance are just a few safe guards the website will require before implementation.

Brand Marketing Launch

There are seven critical phases to launching a brand successfully (whether it’s a product or service). Each of ISI’s phases are essential to ensuring your brand experience is received by the target audience with the maximum impact and establishes a lasting brand recognition for years to follow. Attaining measurable-results from your campaign with a maximum ROI – Return on Investment is paramount in today’s new economy.

Top 10 Search Engine Optimization Strategies

SEO or Search Engine Optimization is a widely overlooked website strategy for many companies, groups and individuals. Attracting potential customers, recruits, and news media to your website and ensuring that, once there, they will find the content engaging and relevant, is a crucial strategy for ongoing success...

Brand Messaging to Brand Mediums

With the vast number of multi-media channels in today’s rapid paced new economy, it is imperative that the brand message your company is communicating to your target audience is relevant, engaging, and above all, consistent with your company’s brand promise...

IM Technology Instant Messaging Benefits

A Definition:

The popular embrace of IM Technology for sharing information has quickly led to organizations adopting IM solutions for the perceived advantages that can be brought by it.
As organizations are becoming more information based (McNurlin & Sprague, 2006, p.499) the need for effective knowledge sharing, team working and collaborative environments amongst employees has become vital, especially within more geographically dispersed teams...

Intranet - Streamlining Business Development

The Internet is a brand distribution channel and “public” access network opened to the world to share knowledge, information and data. An Intranet is a company’s “private face” where employees receive and access information (i.e.: company news, project profiles and updates, business development tools, human resources information, new products and services offered, etc.)

Whether your business has a small or large team, keeping on top of daily business operations while further developing for the future is challenging. Many companies utilize corporate intranets to handle various aspects of supervision and performance, featuring sharing of information securely and efficiently making updates across all company communications amongst various departments.

ISI has compiled the top ten reasons why having an Intranet can streamline business development:

Time to task savings
Business development
Valuable daily work tool - Increases productivity and enhances communication...

Organic Digital Marketing

Organic Marketing is the creation of brands using the Internet, mobile and other interactive channels. This technology-forward process is closer to a true brand experience by continuously improving upon existing messaging instantly. Organic Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Organic Marketing can congratulate and empathize, the medium can build stronger and more secure 1 to 1 relationships with your target audience. Each of us seek trust in communications and rely upon the speed of information delivery.

Search Engine Strategies

Search engines are one of the most common sources utilized by website viewers seeking information on the Internet. Google, Yahoo, and MSN combined, generate over 70% of a website’s incoming traffic. Logically, this fierce competition for every search conducted on the web has made it increasingly difficult for any company website to stand out from all the others.

Tradeshow Dont’s

It's not the words you say, but the non-verbal communication you express that makes most of the impression upon visitors to your tradeshow booth. Here are 10 pitfalls to avoid, so your entire message has the best chance of being positively received.

Social Networking - The New Word-of-Mouth

What is the major driver of every business? Return on investment and results. How can the vast technologies of today be leveraged for that purpose? Present day communications channels are traceable, speedy and most importantly - cost effective. The Web 2.0 and Social Networking (Facebook, YouTube, Linkin, MySpace, Twitter), with all of its strengths, opportunities, and competitive advantages, is the ultimate medium to reach your target customers. Social Networking or "The New Word-of-Mouth" is a low-cost, high impact approach to maximize your ROI.

What is Branding?

Branding is an experience that a person, group or company feels towards another entity (person, group or company). The brand is an emotional experience expressed through some or all of your five senses: touch, smell, sight, hearing, and taste. It is the lasting impact that your company has and is the differentiating features that distinguishes one company from all others. A brand experience begins with the development of a Strategic Brand Marketing Plan and Brand Road Map. The exercise is journey of discovery and unification… branding gets the team "On Message".

Team Building for Business Development

To remain competitive and secure in the new economy, it is imperative that companies communicate to their employees the critical importance of proactive branding, marketing and business development. It is essential that Managements outline corporate sales objectives and needs thus creating an innovative business development atmosphere amongst all team members. The new corporate culture builds the team for "exciting-times ahead" by communicating the key strengths, opportunities and competitive advantages of their company by first ensuring that all stakeholders are "on-message".

Building the Team… Four Character Types

When building a team, the leader must analyse and select core members to balance the sum of all parts. There are the four character types required to build a successful team. Each unique individual will have one or more of these characteristics. It is helpful to indicate which character types are applicable to each team member (to the best of your ability). A Myers-Briggs Test would be highly beneficial to the group in order to celebrate universal unity and team dynamics.

When ISI facilitates “Team Building” sessions, we ask each participant their character type from these four choices:

Twelve Causes of Advertising Failure

Number One:
The desire for instant gratification. The ad that creates enough urgency to cause people to respond immediately is the ad most likely to be forgotten immediately once the offer expires. Such ads are of little use in establishing the advertiser’s identity in the mind of the consumer.

Tradeshow Continuous Improvement

More tips for maximizinge booth dynamics in both busy and slower times. Creating opportunities for getting the next touch point and general continuous improvement.

Tips for Creating a Successful Tradeshow Experience

Tradeshows provide a unique opportunity that cannot be replicated in any other type of venue. The following document outlines some of the pre-show decisions that need to be made before stepping in front of your potential clients and your competitors. Addressing these concerns will ensure a unified brand message to be presented throughout the show and allow your staff to perform with clearly defined objectives for the event.

Tradeshow Strategies

In an increasingly digital age, there is still no match for the persuasive power created by a personal connection for generating and maintaining business relations. Tradeshows and exhibitions provide an unparalleled opportunity for customers and prospects to meet face-to-face, to communicate innovative concepts, and to find solutions. Tradeshows are a one-stop shop to scrutinize the competition, to network, to generate publicity, and most importantly, to make a connection with your next big client.

Business Development and Brand Planners

Ideographic offers you these tool to help you plan your on-line projects more efficiently and effectively. You'll be asked a series of questions covering everything from scope and features, to budget, schedule and project goals.

Are You “Brandtastic” or “Branderific”?

A Brand is not a logo: A logo only identifies the brand; it is an entry point. A Brand is not an identity system: An identity system only controls the expression of the brand, which can be in visual (2D and 3D) and audio forms. Identity systems (often called branding systems) are created to express the brand in a consistent and cost-effective way.

What is RSS

A RSS feed contains a list of items, each of which is identified by a link. Each item can have any amount of metadata associated with it. The most basic metadata supported by RSS includes a title for the link and a description of it; when syndicating news headlines, these fields might be used for the story title and the first paragraph or a summary.