ISI Tools

ROI with Website Branding… Website Launch Announcement

Launching a website is an exciting and memorable experience designed to take your company to greater heights and to new perspectives. However, before you embark on your journey of discovery… many critical steps are required to maximize your return on investment. Planning, goal setting, search engine optimization, content strategy and overall maintenance are just a few safe guards the website will require before implementation.

Successful website brands establish trust and build brand recognition. Uplifting the company’s unique selling proposition over and above all competitors is an exhilarating feeling of accomplishment and proven leadership. Directing traffic, providing accessibility to the global markets, having unique visitors, referring websites, and having pages viewed are all factors contributing to creating a profitable brand experience.

Understand the Brand Marketing Process

• Completing the 5 Phases to Branding for Business Development

• Building a Brand Roadmap
• Brand Experience, Core Values, Primary and Secondary Brand Messages,
Brand Personality, Brand Icons

• Developing a Strategic Brand Marketing Program
• Mission, Situation Analysis, Competitive Advantages, Product Lifecycle,
Target Market Segmentation, Market Research, Competition Research, Keywords

• Writing the Key Brand Messages
• Creative Direction, Content Strategy, Tertiary Brand Messages, Copywriting

• Creating the Brand Designs
• Art Direction, Design for New Media, Image Selection, Programming

• Selecting Proven Brand Distribution Channels and Applications
• Internet, Social Networking, Website Analytics, Guerrilla PR

Establish the Website Information Architecture

• Construction on wireframes to manage content flow

Implement a CMS – Content Management System

• Selecting the appropriate CMS to streamline ongoing data input
• Establishing a webmaster and website usage guide

Incorporate a SEO – Search Engine Optimization Strategy

• Monitor Google Analytics - Access and modify (monthly)
• Read the ISI Top 10 SEO Strategies

Launch and Promote through Brand Distribution Channels

• Attach website announcement to all marketing, business development, recruitment and retention
touchpoints including email signatures, press releases, customer and stakeholder contact, HR
documents, etc